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The importance of customer experience in a multichannel world
Why has customer experience become such a hot topic in recent years? What is driving the change? The concept of customer experience has obviously been around for a very long time, but in the last...
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Accenture: customer experience should be the focus of modern marketing
Why is customer experience seen as more important in the digital age? Customer experience has always been important. What’s changed is the ability to deliver consistent and relevant customer...
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Why mobile apps and in-store wi-fi are central to B&Q’s omnichannel retail...
The definition of omnichannel can vary depending on who you talk to. What does the term mean for B&Q? For us it’s about going beyond multichannel and really putting ourselves in the shoes of our...
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Marketing automation: how it works and why it’s important for modern marketers
What are the main benefits of marketing automation and why is this important to modern marketers? Marketing automation is becoming the system of record for modern marketers. It’s the place where they...
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The digital beauty of GDS (Government Digital Service)
Customer Experience is one of the core constituents of our Modern Marketing Manifesto. We believe that customer experience is becoming the best source of competitive advantage. We believe that the...
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Multichannel challenges for modern marketers and how they can be overcome
What do you believe are the foundations of an effective multichannel strategy? Does it essentially rely on the quality of your data? Firstly, get personal with your content and your customers....
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#Vine Challenge: can you do better than us? Win a Festival of Marketing pass!...
PUNCH, where marketing meets the new creative, is just one of the events at the festival, and professional viner, Ian Padgham is one of the many speakers. Here’s an example of the Vine majesty Ian is...
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Boris backs our Festival of Marketing. Will you?
Boris says: Marketers make a significant contribution to the city’s economy and it’s great that London is hosting the first Festival of Marketing. This is the perfect opportunity for our world leading...
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Announcing our Festival of Marketing Vine contest winners
The pro Evan Hilton is only 18, and lives in Florida. He is an animator/viner/artist/creative and you should check out the Tumblr showcasing his astounding illustrative talents. We suggest any creative...
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The Modern Marketing Manifesto and the Festival of Marketing: why you should...
First off, it seems on the whole you agree. Below you can see each statement from the manifesto and the percentage of respondents that strongly agreed with the statement. Modern marketing must be...
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Six haunting reminders of London’s marketing past (and the all new Festival...
Marketing today There will be events for: Creatives – PUNCH Sales and B2B – FUNNEL Data junkies – CRUNCH Cross-channellers – JUMP Senior types – Digital Cream FX On top of that, the Fringe will include...
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Why the effective use of data is central to multichannel marketing
What do you believe are the foundations of an effective multichannel strategy? Does it essentially rely on the quality of your data? Being multichannel is today’s marketers day-to-day job with an...
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The Festival of Marketing’s inaugural University Challenge winners are…
The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All proceeds will be split between MediaTrust...
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How Action for Children unlocked the power of data analytics
Where do you start? Describing how his team overcame these issues, Robertson said that one of the main considerations was identifying who the end users were and how they needed to use the data. It also...
View Article15+ key takeaways and soundbites from Crunch 2013
O2 Two years ago, O2 had no advanced analytics function. The advanced analytics team is the most admired and the most hated in the company. Action for Children The data team created a self-service...
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Has referral marketing come of age?
Over the years, brands have dipped in and out of direct eecommerce, selling their products straight to the consumer. Apple is one brand that has seen considerable success by selling direct, whereas...
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10 speakers you’ll want to see at the Festival of Marketing
1. Mike Bracken The executive director of Government Digital Services, is a headline speaker. GDS has been the poster child of digital transformation. Not to be missed. 2. Laura Wade-Gery The exec...
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10 insightful GOV.UK blog posts on service design
How to smooth the user journey Six principles here for designing an experience that guides people to the right content on your website. Read the post. How to build trust with the people who use your...
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Airbnb to BSkyB: 10 more speakers at the Festival of Marketing
1. Andrew Schapiro, Head of Brand Creative, Airbnb Airbnb is arguably in the most exciting part of its journey. Recently rebranded, the number of Airbnb hosts is quickly approaching the number of rooms...
View ArticleSeven enlightening content and strategy slideshows
Clever ways to get content out of stupid people As you can tell from the title, Catherine Toole is an entertaining speaker and as Chairman of Sticky Content, part of the Press Association, she’ll have...
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